Industrial Design

According to the IDSA (Industrial Designers Society of America), "Industrial Design (ID) is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer."

Industrial design combines form and function, addressing product usability, aesthetics, marketing, feasibility for mass production, and other concerns. While many product companies often overlook this discipline, we firmly believe that a successful product must implicitly carry forth strong industrial design.

What Is Included?

Our role as industrial designers is to create and execute design solutions that will address the following areas:

  • Solving form factor problems
  • Optimizing usability
  • Creating eye-catching aesthetics
  • Wisely choosing and applying materials, textures and colors
  • Considering safety factors and features
  • Expertly handling user ergonomics
  • Applying best design techniques
  • Creating brand identity
  • Assisting marketing and sales